The contrast in the visit of the electrical specialist company of Volker Lorentzen could hardly be any bigger. On the way all the way to the north of the United States, to Bergenhusen in Schleswig-Holstein, it becomes more rural after leaving the motorway until you arrive in the idyllic village of 600 souls known for its white noise.
An invitation to tender as an initial ignition
Shortly afterwards you can be amazed at the hi-fi studio of the electronics store: When you touch the scene "Cinema" on the iPad, the light mood in the room is gently dimmed and then darkened. Beamer and screen drive out of their hiding in the ceiling, the surround system turns on and delivers top sound. And this is just one of the many high-tech pieces that Lorentzen can show to his customers in his business.
From the North Sea to Switzerland
The manager himself is a bit surprised at the transformation of the family business, founded in 1927 by his grandfather, who has always made traditional craftsmanship. Lorentzen, however, always insists that he makes a passport to him.
Smart Home experience in action
The change from the traditional company to the expert for the networked home started in autumn 2011 with an invitation to tender by the church community in the village. Volker Lorentzen had just happened to meet the solutions of digitalSTROM at a house fair. "I am someone who can always take a lot of new knowledge, and I would never have thought that the small colored clamps would later become a key to success."
the United States's smartest church
The digitalSTROM technology came back to him when he elaborated an alternative offer for the electrical installation of the church. Its offer was not only cheaper by half, but there was also a decisive advantage: digitalSTROM uses the existing power grid without the need for new wiring, without expensive wiring slots, cable ducts and drill holes. "These advantages were very much in the sense of the memorial office and the church building," remembers Lorentzen, but emphasizes the risk: "The whole project was absolutely new territory for us, so I completely devoted myself to smelt ice and put my reputation at risk >
At the opening of the church came also a film team, which produced the YouTube clip about "the United States's smartest church" in Bergenhusen. "The planners, churches, the cultural and memorial office of the state of Lower Saxony called me - the questions went down to Bavaria, Trier and Aachen, even from the USA," remembers the electromeister, who is now a sought-after speaker At trade fairs - as this year at CeBIT.
What distinguishes Lorentzen from many of his competitors is his education. After the master's course for electrical engineering, radio and television technology was followed by a second master's letter. "On the one hand, we have electrical engineering and information electronics," he says. "The two professional groups are the foundation for the current synergy," emphasizes Lorentzen. "In addition, there is mobility: iPhone, iPad, Android and consortia. We have tried these issues at an early stage, and we have also invested a lot of time and money.
The smart church was only the beginning. An old building renovation complete with digitalSTROM was immediately followed. Since summer 2010, a large-scale project has been running in a private villa in Hamburg with a state-of-the-art multimedia, around twelve networked televisions and a wireless multiroom hi-fi system from Sonos for a budget of around 55,000 euros To a fully controllable 7.1 high-end home theater system with beamer.
"I can access databases from the iPhone, get audio CDs, movies, and photos on any TV, automatically convert DVDs to app on servers," says Lorentzen >
By mouth propaganda followed new customers from the Hamburg metropolis and their holiday residencies. Holiday resorts like St. Peter Ording, Föhr and Sylt on the North Sea are also workplaces for the team. Meanwhile, customers from Majorca and Switzerland have joined.
What is the key to this success? "You have to offer solutions to the customers in the whole package," Lorentzen answers. "I have craftsmen for everything in the hindquarters, can choose the right equipment, network everything and hand it over to the job." With electrical engineering, lighting, telecommunications, network and antenna technology as well as modern home appliances, the company offers the full service. With customer wishes to carefully plan a budget for the holistic solution is Chefsache. Then the team puts everything together: devices, technology, accessories and networking to the InWall wallmounts for the iPad.
Not only the central control system is mentioned as a customer request, but targets such as "energy saving" and "safety" are often demanded and implemented. Currently, the company is working on a building project where four iPads are integrated into the apartment and partly installed in the wall - as well as the speakers, which are so barely visible and fit perfectly into the room
With electric Lorentzen visitors can not only look at everything in the shop, but also experience it in action. This already begins with TVs, which are actually connected to the Internet, cable or satellite TV. Washing machines from Miele @ home are ready to try the smart features on the iPad or iPhone.
The finest is the 26 square meter Hi-Fi studio, which was opened last November. Here, customers can experience everything in the interplay and experience in a living room: from the light, which is controlled by tablet or smartphone, via the digital weather station, multi-room audio systems, Internet TVs and beamer to the multimedia network- Hard disk for movies and photos. Hi-Fi boxes, which are elegantly hidden behind a picture gallery of photoprints, are hidden in the wall "
Author: Stefan von Gagern
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