Does it make sense to invest in equities? If you ask the Fidor-Bank community for advice, you will receive a clear answer: Yes! >> Is absolutely important > ceri > carefully invest > do not always jump from one value to another.
The community is the heart of the Fidor Bank. Whoever opens an account can ask questions there – and, according to the promise, receives advice from the like-minded instead of tips from dependent bank advisors. >> We do not have sales people who want to sell products on the wrong side in order to pay high commissions, “the Fidor Bank announces in their >> Moneyfest
>> Banking with friends > They should no longer depend on doubtful sales structures.
Sounds plausible. But can the model prevail? Does the banking business of the future look like this? The interest is great, the online bank reports high growth rates. Meanwhile, the community has more than 200,000 members, every month about 2,000 newcomers are added. And economically it is also going upwards. In the first half of 2013 - recent figures are not yet available - the Geldhaus halved its loss to 1.5 million euros. And Kröner is "very confident" that Fidor writes black figures this year - five years after receiving the banking license.
The framework conditions could hardly be better: fired from an unprecedented series of scandals in the traditional banking sector, which has not been wiped since the outbreak of the financial crisis in 2008, the confidence of customers in the money business has fallen massively.
In the face of widespread false advice, three interest rate manipulations and questionable tax fraud, only 27 percent of Germans consider the credibility of their consultant to be "high" or "very high". This is shown by a recent study by the Ruhr-Universität Bochum and the Deutsches Aktieninstitut. Five years ago it was still 39 percent.
The fear of people that banks "enriched themselves at their expense" had increased considerably, commented Bernhard Pellens, one of the authors of the study. No wonder many investors are looking for alternatives to the traditional financial institutions. But are they right at Fidor? Are the recommendations there actually more credible? The Praxistest leaves hope. Finally, "ceri" is on a line with many renowned asset managers, with its recommendation to invest in individual equities or, alternatively, in ETFs, which are not actively managed but stubbornly buy all the stocks of an index. On the other hand, bank advisors prefer to recommend classic funds or even unit-linked life insurance products, because they are subject to significantly higher commissions or the fund company belongs to the bank house. >> If you get commissions, you can not independently advise
Clearly: the exchange with like-minded people has boundaries, a comprehensive consultation does not deliver >> ceri > Exchange in the community can not be the sole substitute for competent advice on complex topics
For a detailed investment strategy, retirement provision or real estate financing, the personal interview remains indispensable. Finally, the consultant must be fully informed of his client's assets, income and risk.
But the exchange with the community can help, the MoneyFestival continues to >> ask the right questions in a consultation meeting. > ceri
But how do laypeople recognize whether a community member's answer is actually credible? Kröner relies on the self-cleaning effect - as soon as someone writes nonsense or even recommends dubious investment products (possibly because he is working for a fund provider in real life), other customers should intervene.
That actually works - but often too well. Because the debates in the Fidor community are always derailing. So >> Harakiri0105 > eternal ongoing clashes of various users, which then usually end in personal despair
"These are certainly the pages of a social media community," says Kröner. >> We have already recognized this and are already working on a solution. > We will, however, publish clear rules for dealing with each other in the next few weeks and will react promptly to violations.
Harakiri0105 > mass of petty-money and pseudo-money questions > Our bonus system must become more qualitative, "he says. So in the future there will not be any more automatically for each question 0.10 euro, in the details his troop still works. >> In addition, we will separate customer service and community, so that special questions will no longer appear in the forum
There are also changes in the product and service offering. For example, Fidor customers can already make savings contracts, borrow credits, invest in gold, buy the Internet currency Bitcoin, invest in Internet start-ups via crowdfunding, or buy securities through Ayondo's social trading platform. >> We will also integrate insurance in the future, "says Kröner. Soon, customers can easily complete a variety of policies through their Fidor account - online, without the hassle of a representative visit.
It is certainly not the latest innovation: >> Our Fidor Smart Girokonto is an open ecosystem, which can be expanded at will, "says Kröner. For unlike classic accounts, it is not only possible to make deposits and withdrawals. >> It is simultaneously a daily money account, so customers get interest. In addition, they can integrate additional financial assets such as precious metals or foreign currencies without having to open separate accounts or deposits.
Such simple and user-friendly offers are sought in vain in other financial houses. Fidor also tries to facilitate banking transactions. This allows customers to transfer money to another customer by entering their e-mail address. And when they press the >> Money Notification
Especially in the case of such digital offers, the money house has a considerable lead over the established banks. >> There are some pilot projects at the major institutes, but hardly any real innovations and above all no clear vision in terms of digitization, "criticizes Dirk Schiereck, banking professor at the Technical University of Darmstadt. >> Banks and insurance companies have responded to new technical possibilities and changed customer needs much later than other industries, "says Alfons Niebuer, partner of SMP in Düsseldorf. >> Many are only starting to develop conclusive overall concepts.
The fact that the giants are now waking up is also due to competitors like Fidor. >> Banks have very closely registered the interest of customers in new business models, such as the Fidor Bank, "says Schiereck. In fact, movement is entering the market. For example, Rainer Neske, head of Deutsche Bank's personal bank, announced in early 2017 a "digitization campaign". And Martin Zielke, in his own position at Commerzbank, wants to offer significantly more products online by the end of the year: >> We create the separation between the branch and online banking
In their offensive, the industry giants can learn a lot from Fidor. >> It's not just about selling more products online, "says Oliver Kein, banking experts at SMP. >> For example, it is also a matter of enabling customers to exchange information directly via social media channels - much like the Fidor community. "Many board members, None reported, are afraid of Shitstorms. >> I understand that though. But that is not an argument to do anything. More and more customers want direct contact via the Internet, which is why the banks - and also the insurance companies - must become more active here. > But they will catch up in the coming years.
In the not too distant future there will also be exciting discussions on the Internet portals and Facebook pages of classical money houses - not only with the social media experts of the banks, but also with other customers who comment on questions or statements. >> Banking with Delights > There are still executives in the management days who believe they can charge customers' fees when their social media department answers a question about Facebook. "As long as this mentality is widespread, Fidor offers its customers real added value .
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