With “Amazon Sponsored Links” Amazon starts an in-house platform for display advertising. According to a report from the Wall Street Journal, Amazon has already set up a privileged partner for some privileged partners.
First, however, Amazon wants to occupy the advertising space on its own sales portal. Interested people can see a tutorial for switching ads on the shopping sites.
Previously, Amazon mediated the space reserved for advertising to Google, but this is now the end. The Web speculates whether Amazon is planning an offensive outside its own castle boundaries.
This looks like ZDNet confirms. The IT news portal has found a corresponding note in one of the forms for the registration of a display message of the Amazon Sponsored Links. This confirms the rumors that Google wants to compete with Google.
But this is not the only one for the two US giants of the Internet. Google has recently launched a sales portal that has also incorporated a delivery service. Likewise, the two large conglomerates compete as smartphone OS vendors, content vendors, with different services and collectors of customer data.
Spiegel Online assumes that Amazon reaches 250 million active users. Together with the collected data, Amazon is a serious opponent for Google.
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