Try these Google tools, even if you do not have to manage a corporate homepage. A little more traffic to your club page, your t-shirt collection or your blog can certainly not hurt. In any case, you better understand how search engines work and how they are seen as web surfers of large websites.
Webmaster Tools: Ideal for site optimization
Google's offering of software and web-based services is great. For example, if you have not found your favorite web development tool, try Google's Chrome browser and its extensions. If you are interested in search engine optimization, you might also be interested in the free Page Rank Status app available on the Chrome Web Store. It shows the user extensive statistics about the popularity of websites - with Google's and Alexa's metering tools.
Tag Manager: juggling with web tools
With the free webmaster tools, you can make your web appearance fit for Google. The web application shows you how Google sees your page: there are statistics about search queries and links, and you can see the keywords associated with your site, the indexing status, and more. On the other hand, with Sitemaps, the Data Highlighter tool, and other techniques, you can change Google's view of your appearance and the appearance of your page in search results lists.
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Tools for evaluating web traffic like Google Analytics usually work with tags, small HTML or script snippets, which are inserted on the websites to be watched. This means a lot of work with code for the concerned webmaster. This task makes Google Tag Manager easier. You'll need to add a tag for the tool on each page of your site, but the placement, maintenance, and administration of additional tags will automatically take place - from DoubleClick Floodlight to custom tags
Analytics: What's on my side?
Are you interested in how many visitors are coming to your site, how long they stayed there, or what browser they use? Then use the free Google Analytics tool. With Google Tag Manager, you've built the code into your website quickly, and you'll soon get numbers and data. You can see this in a web application. Keep everything important together in a dashboard. In addition, you can create interesting values, such as the origin of your visitors, via links to the start page.
If you want to make money with your website or at least attract attention, you should consider the interests of the web surfers. Google Trends provides a good picture. Here you will find popular search terms for different countries. To enter your own search terms or conceptual combinations, however, is even more interesting. Google Trends then displays the course of interest over several years. The only drawback: the valuation of interest by numbers from one to 100 is somewhat opaque.
All popular browsers now have more or less good developer toolboxes on board. Google also provides a powerful tool with its Chrome browser, which can be accessed via the Hotdog menu at the top right, Tools - Development Tools, or Ctrl + Shift + I. In addition to standard functions such as the DOM inspector, JavaScript console and debugger, you can analyze the transmission times of individual page elements and view the page with different browsers, for example, from an Apple iPad through user agents.
If your website is too slow, you do not necessarily need a faster server. Sometimes an optimization of the code works wonders. Tips on where to start with the best tuning will give you Google's freeware PageSpeed Insights. The tool is available in three versions: as an online service, as an extension for Chrome's DevTools as well as Firefox's firebug environment. No matter what version you are using, the tool invokes your page and gives you an evaluation of the loading speed, along with detailed suggestions for improvement.
Do not bother your site visitors with standard fonts such as Times New Roman or Arial. Fancy fonts are available free of charge on Google Fonts. First, select fonts for your project from over 600 font families. Test your collection and, at the end, let Google give you a few code snippets that you can build on your website. Now you can get started with the new fonts. Note: If you use Firefox with NoScript, you should allow fonts to be loaded under Settings - Embedded Objects.
Do you want to know how popular your competitors are on the web? Are there new pages that link to your site? Or do you just want to know when the new book of your favorite author will appear? Google Alerts will create a search query at specific times that you choose and send you the results by e-mail. For example, you can limit the sources to books, blogs, or news. You will receive an email, daily, several times a day (option for publication) or weekly.
Sometimes a few small effects or a cut in the right place to make a good movie from video raw material. With the Youtube video editor, you can make these corrections at the last minute. Upload a video already uploaded to Youtube into the editor, and add it to songs and music. Even free video snippets are available in the web application. Take a look at the effects (right-click on the video): There is a slow motion and a stabilization function.
Earlier, branded channels were only for companies. With the one channel officially introduced in June 2013, many of the functions of the channel channels are accessible to all Youtube customers. Company logos and image photographs now appear prominently in the form of channel and profile images. Above the channel image links to company websites and social networks can be integrated. Finally, the administrator can also define an image video that will automatically see all non-subscribers when the channel is called.
Trends: Then search the web
Chrome DevTools: Reworking Websites
Page Insights: Faster Web presence
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Fonts: More beautiful websites
Alerts: Always up to date
Youtube Video Editor: Effective Videos
Youtube-One-Channel-Layout: Create channel channels
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