Social CRM becomes standard

With Pivotal CRM, the Social CRM (Customer Relationship Management) functions are currently bundled in an add-on module. According to own data, manufacturer Aptean is gradually adopting the important features for the connection to Facebook and Google+ in the standard, which emphasizes the central strategic importance. In general, the CRM software maintains a rightful relationship to the “social scene.”


Pivotal CRM 6.0.13


Users can, for example, directly follow their customers' contacts, track their activities on Facebook, Twitter, Google+ & Co. and save them permanently. Powerful search functions help to filter out relevant information. Strategically, social information can help improve products or engage in complex negotiations.


Conclusion


In the opposite direction, social activities can be launched directly from Pivotal CRM and rolled out. This, for example, makes it much easier to handle social media campaigns. Pivotal CRM's main target group are companies in industry, real estate and finance.


In the future, Aptean plans to significantly expand the existing analysis functions. In addition, there should be specific, industry-oriented integration platforms and additional e-marketing features.


Pivotal CRM is the flexible side of social CRM: the software supports a variety of different social networks through which users can create "motion profiles" of their proteges. The future integration of the functions into the program standard emphasizes the importance of social networks for professional CRM.