To date, Snapchat has no website with user profiles – the service looks like a mobile platform and only serves the two mobile operating systems iOS and Android.
Snapchat and company
With Snapchat users are sending pictures and videos, which are manipulated in the app with different filters, texts and graphical doodles. These so-called snaps are then sent to people or to stories. Snaps sent to people can theoretically be played once and then delete itself.
Promoting through actions
However, there is now the possibility to repeat a snap. If this is to happen more often, then Snapchat asks to checkout. Users can choose between packages with three reps for 0.99 euros, ten reps for 2.99 euros and 20 reps for 4.99 euros.
Storytelling
In contrast to many other platforms on the social web, Snapchat has attracted the attention of users when they interact. The images and a maximum of 10 seconds of video can only be played a few times, if at all, and are more consciously perceived as posts in other social networks. At the same time, the transience of the contributions to Snapchat allows for a repetition rate that would be perceived as spam in networks other than
Promotions and Promotions
In addition, each user has his own story, in which snaps can also be released. There is a snap 24 hours visible and is thus grouped in a kind of personal Timeline. This story can be viewed by any user who added this account as a friend.
Similar to Twitter you do not have to follow each other, respectively, friends. Snapchat uses the term "friends", but it is more likely to be followers or fans.
In addition, there are Snapchat-initiated and curated stories, where users can also participate with their snaps. Trade fairs such as the Consumer Electronic Show in Las Vegas, major events such as the New York Fashion Week and sporting events such as the Super Bowl of the American Football League are excellently suited for a story and are therefore also used by Snapchat in collaboration with the organizers.
While participating in a public story with its own snaps is only available to users on site, people around the world (and not just followers) can watch the story.
In addition to the stories that can be used by companies to provide customer communications, Snapchat has introduced a new area that is directly targeted to businesses and the media in January 2017.
In this area, for example, the news station CNN and the modem magazine Cosmopolitan are active. The contents of these snaps are very different from normal snaps. A snap in the Discovery section is more like an interactive article with text, images, and videos.
In this area, advertising space can be booked via the partners, but also directly via Snapchat. The prices vary by partner, but are quite fast at over $ 100,000 a day.
These prices can only be afforded by large corporations and brands. But what are small businesses that want to be aware of users' classic advertising?
The first and easiest way is similar to other social networks. They use influencers, so snapchat users with a great range. For example, they provide a product or invite you to an event.
Conclusion
An example of this is July of HeimatPottential. She takes her fans on a daily journey through the Ruhr area. This includes visits to newly opened restaurants. Local businesses can collaborate with it, invite them to take advantage of Juliet's reach on Snapchat to draw attention.
In addition, a company should become active and build a presence on Snapchat. Many companies and brands have recognized that. This is not the direct communication with the fans in the focus, but their own story.
A new Snapchat account must, of course, be advertised and filled with life. The application often goes through other social networks or in the local shop. Set up an individual snapcode that represents your company and brand. This can be a user abfotograferen and thus friend on Snapchat.
If the first fans add the account of a company, then the interest has to be confirmed by appropriate content. These should at best create an interaction, for example through comments on a snap. As with other networks on the social web, Snapchat is also a measure of the success of an account. This is called Snapscore and is calculated from the published and self-viewed snaps, but also through the interaction with other users.
Hardly any other platform is as good for storytelling as Snapchat. Share interesting stories and place skillful incentives to help your fans interact with your company. Individuals use Snapchat as a kind of diary and offer their fans a glimpse into the everyday life.
Gary Vaynerchuck, author and founder of his own advertising agency, has been successfully marketing himself over the social networks for years. Like many influencers, he uses Snapchat throughout the day. He regularly refers to his new projects on other platforms by placing the info and links on his snaps via text.
Also on Snapchat profit games and promotions function. Users can be prompted to send a snap with a specific product. You can also hide a promo code in a story.
This will encourage the fans to watch a whole story. Direct contact with a celebrity is rare in social networks. Therefore, a direct, personal snap is something very exclusive.
The Association of Surfing Professionals organized a virtual autograph session with Star Nat Young at Snapchat. He replied to every snap of a fan with a personal self, to which he wrote a digital autogram with the Snapchat malfunction.
In addition to direct advertising, Snapchat also offers enough opportunities for companies to sell their products with clever ideas. The important thing is to promote the channel through other platforms, and to get the fans to talk and interact with a mix of the actions described in this article.
No comments:
Post a Comment