Paramount tests a new evaluation window and could initiate a revolution in the film sector if successful. The Hollywood studio wants to offer the films “Paranormal Activity: The Ghost Dimension” and “Scouts Guide to the Zombie Apocalypse” in the US only 17 days after their Kinostart as digital home entertainment version. This is reported by the “Home Media Magazine.”
1. Paramount brings films to the cinema at the same time and as download
For the cinemas to participate, the studio has agreed with the US-American Kinoketten AMC and Cineplex a so-called revenue sharing. Within the first 90 days of Kinostart, the chains receive an unspecified percentage of the digital sale of the films. Other kinokets may also enter the test. According to Paramount, this attempt serves to meet the wishes of the film fans after previous digital access to novelties and counter piracy in the network. In Hollywood, however, it is an open secret that streaming market leader Netflix is already working on plans to make films available at the same time as the Kinostart via the video-on-demand platform.
2. the United States streamt - preferably free of charge
In the drawers of the film studios exist such plans since DVD times. But so far one did not pass by the strong film theaterlobby. Whether Paramount will follow from other studios and whether the films will be available on Blu-ray or DVD alongside the digital exploitation, Paramount will be silent.
3. 500 million hours of binge-watching per week
More than three-quarters of all Internet users in the United States over 14 years, a good 42 million citizens, watch videos via stream, a representative survey commissioned by the digital association Bitkom. Particularly younger Internet users "streamen" gladly. Of the 14 to 29-year-olds as well as the 30- to 49-year-old use 91 percent video streams. Video streaming is also widespread among the elderly: 60 per cent of the 50- to 64-year-olds and more than a quarter (28 per cent) of the 64-year-old internet users watch videos via stream. The proportion of people who download movies is, on the other hand, low: only one in four Internet users download Bitkom videos for viewing.
4. Smart TVs more popular and as cheap as never
Lesetipp: Who streamt what? The best streaming search engines (PC Magazine)
Most popular are video sites such as YouTube, Clipfish or Vimeo. Six out of ten Internet users (60 percent) watch videos for free. A little more than every second (54 percent) uses the online media centers of television stations. Almost one in three Internet users (36 per cent) are watching the current television program directly by Livestream. Already 22 percent call up series or feature films on on-demand portals, which are usually paid for.
Young US Americans are extreme serial junkies. And streaming providers such as Netflix and Amazon Instant Video have greatly changed the television behavior of the US. This was the result of a study of video-on-demand data collectors from Conviva from California. More than 115 million VoD subscribers in the US are watching television series. All in all, these fans are gossiping about 500 million hours a week.
The social media term for this is binge-watching. He stands for watching several episodes at a time. 750 Americans aged 27 to 34 were interviewed. They said that they were able to watch a series of up to four and a half hours at a time. Overall, US citizens spent an average of nine hours a week using online video. Binge-watchers are also very impatient, with 42 percent looking for another series if there are no new episodes or seasons of the series so far.
According to the US advertising market leader Alphonso, Netflix has set a new milestone in the US in the first half of 2017. The VoD-Streamingservice thus already had a share of 28% of the total TV consumption in the states. The other so-called over-the-top services (OTT) such as Amazon Prime Instant Video, Hulu Plus, CBS All Access, HBO Now, PlayStation Vue and Sling TV came to a common share of 17 percent. Classic linear television, on the other hand, declined 15 percent.
Currently, some 18 million smart TVs are used as the main device in the United States. This is the result of a study conducted by gfu Consumer & Home Electronics, conducted by Value_A Marketing Intelligence in May. However, five percent of these are not connected to the Internet "because there are fears that data are being abused," said gf supervisory board member Hans-Joachim Kamp at a gfu event in Berlin. The majority of smart TV users, however, seemingly satisfied. 98% of Smart TV users would recommend friends and family to buy a smart TV when purchasing a new TV.
But no wonder, smart TVs are currently cheaper than ever. The comparison portal guenstiger.de watched from February to July the 50 most popular TV with WiFi function. The result: On average the prices of the equipment decreased by a remarkable 14 per cent. With individual flat screens, savings of up to 44 percent are possible.
As an example of the price depreciation favorable.de especially three models named: The Samsung UE40JU6550 currently costs 649 euros and became thus in the last four months by a whole 44% cheaper. At that time the Curved UHD-TV had to be paid at least 1,149 Euro. You can also save on the Samsung UE40J6250. The 40-inch full-HD TV currently stands at 405 euros, while three months ago it still hit 660 euros. The Toshiba 47M7463DG also proves to be a bargain. Currently the TV is available for 599 instead of 899 euros.
As of September 1, the US metropolis of Chicago will levy a tax on cloud-based streaming services for music and video such as Netflix, Amazon Prime Instant Video, or Hulu Plus. The nine percent entertainment tax, which has so far been used for ball sports and theater, will henceforth also cover "electronically delivered pastime".
5. Chicago levies tax on Netflix and Co.
While streaming users are already complaining about the tax, it makes sense economically. Finally, for example, stationary retailing is becoming more and more important compared to online sales. The procedure is not unusual in the USA. For example, 15 different fees and taxes are already listed on a bill by the media company Time Warner Cable in New York. Chicago promises annual revenue of $ 12 million with the new cloud tax.
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